Genevieve Harrison

Head of Social
Henry Schein One

Genevieve Harrison is Head of Social at Henry Schein One, where she spends her days turning complex dental tech into conversations people actually want to have online. Think less jargon, more joy. She’s worked across some of the biggest names in tech — Microsoft, Intel, Seagate — and now focuses on helping dental practices and healthcare brands shine in the scroll.

With over a decade of experience, Genevieve knows that good social isn’t about posting more, it’s about posting smarter. She blends data with storytelling, turning analytics into punchlines and product launches into “I need to share this” moments.

When she’s not building executive thought leadership or scaling advocacy programs, she’s probably finding new ways to make corporate LinkedIn feel a little less corporate. Her philosophy? Social media should work as hard as your caffeine, but feel twice as fun.

Genevieve Harrison’s Session

3:00 p.m.–3:45 p.m. PT — Wednesday, February 24, 2027

Building Your AI Grounding Engine: The Brand, Messaging and Competitive Canon Behind On-Brand Output

On-brand AI output doesn't come from better prompts, it comes from better grounding. This case study reveals the source of truth behind consistently on-brand work: a structured canon of brand voice, messaging, and competitive context the models draw from every time. You'll see how one team built and maintains its grounding engine, and why this infrastructure is fast becoming the difference between AI that sounds like you and AI that sounds like everyone.

Check out our early bird ticket prices!
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