Luke Walton

Sr. Marketing Manager
Amazon

Luke Walton is an Amazon AI Bar Raiser and winner of the company's 2025 "Bias for Action" Award, deploying GenAI across 20 geographic markets. As a Senior Marketing Manager, he won AWS's Bedrock Data Chunking Challenge, outperforming 100+ engineers and expanding his expertise beyond marketing into machine learning, RAG systems, Jupyter Notebooks, and software development.

His career traces a consistent pattern: identifying transformative technology early. At Google X, he helped launch Google Glass to enterprise customers and developers. During his MBA, in partnership with U.S. Indo-Pacific Command and Qualcomm, he developed wearable technology for field medics. At NAMM, he led a marketing team that welcomed 100,000+ attendees to The NAMM Show and delivered $8M in critical revenue recovery post-pandemic. Each role prepared him to recognize GenAI not as hype, but as a fundamental platform shift to manage carefully at a rapid pace.

Today at Amazon, Luke orchestrates agentic marketing systems, deploys AWS Partyrock solutions featured in company-wide engineering blogs, and manages 8-figure global paid media budgets delivering 1B+ annual impressions. He also teaches GenAI implementation.

A lifelong musician with hundreds of millions of streams and releases on SubPop, Sony Japan, Armada Music, Indiemono, and Beformer, Luke lives in San Diego with his wife Merissa and their dog, Bobson Dugnutt. You'll often find him in Japan, practicing the language and enjoying the hot springs.

Luke Walton’s Sessions

2:00 p.m.–2:45 p.m. PT — Wednesday, February 24, 2027

Panel: What Humans Own Now: Taste, Judgment and Creative Direction in an AI-Executed Org

If AI can execute almost anything, human value moves to what it can't do: taste, judgment, and direction. This panel digs into the parts of the job becoming more important, not less — setting the standard, making the calls models can't, and steering creative vision when production is nearly free. A thoughtful conversation for leaders rethinking what to hire for, and what to develop, in an AI-executed org.

10:00 a.m.–10:45 a.m. PT — Thursday, February 25, 2027

Case Study: Agentic GTM in Practice: Real Orgs, Real Workflows, Real Results

Agentic go-to-market has moved from concept to production. This case study shows real organizations running real agent-driven workflows — how the work is structured, where humans step in, and the results it's producing.

Check out our early bird ticket prices!