Jason Khoo

Founder & CEO
Zupo

Jason Khoo is the Founder and CEO of Zupo, an award-winning AI Visibility & SEO agency helping B2B and enterprise brands navigate the rapidly changing world of search and digital visibility.

With over a decade of experience in SEO and digital strategy, Jason has become one of the leading voices in AI Visibility and Generative Engine Optimization (GEO). His work helps businesses understand how visibility is changing as buyers use platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews to research products, services, and vendors.

Jason helps marketing leaders bridge traditional SEO, thought leadership, and modern content strategy, showing how businesses can build sustainable visibility in an algorithmic world that is no longer limited to the search engine results page.

Jason Khoo’s Session

10:00 a.m.–12:00 p.m. PT — Tuesday, February 23, 2027

Workshop B: AEO and GEO in Practice: Auditing and Rewriting Your Content for AI Search

Search doesn't look like it did two years ago, and the content that wins in AI-generated answers follows a different set of rules. In this working session you'll audit real pages against how AI engines actually surface, cite, and summarize content, then rewrite for answer engine and generative engine optimization in real time. You'll leave with a concrete checklist and before-and-after examples you can operationalize across your site.

Check out our early bird ticket prices!