Strategy, Creative & AI

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Whether you're a team of one wearing every hat or part of a fully staffed department with dedicated strategists and creatives, AI is blurring the line between the two jobs. This shop talk invites a candid conversation about what happens when strategists can generate creative, creatives can generate strategy, and teams of every size are left deciding who (or what) should own the idea. Bring your own experiences, because we'll be putting some of the room's toughest questions up for debate on where AI earns its place and where it falls flat.