Getting Your Team to Actually Use AI: A Change-Management Framework for Marketing and Comms

Looking forward to this session? Share it!

Buying AI tools is easy. Getting your team to actually change how they work is the hard part — and where most AI initiatives quietly stall. This workshop lays out a practical change-management framework built specifically for marketing and comms teams, covering how to build buy-in, redesign workflows people will actually adopt, and address the resistance that kills momentum. We'll cover what to prioritize, how to sequence the rollout, and the practical decisions that separate a team that embraces AI from one that reverts to old habits the moment you look away.