The Marketing AI Data Layer: Building the Infrastructure That Lets Your Models Talk to Each Other

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Agents are only as good as the data they can reach. This workshop goes under the hood of the modern marketing stack to show how leading teams build the connective tissue — a unified data layer — that lets models, tools, and platforms share context instead of operating in silos. We'll cover what to centralize, how to structure it, and the practical decisions that separate a stack where AI compounds in value from one where it stalls.