Back to Agenda
Looking forward to this session? Share it!
Search doesn't look like it did two years ago, and the content that wins in AI-generated answers follows a different set of rules. In this working session you'll audit real pages against how AI engines actually surface, cite, and summarize content, then rewrite for answer engine and generative engine optimization in real time. You'll leave with a concrete checklist and before-and-after examples you can operationalize across your site.
Jason Khoo
Founder & CEO
Zupo
