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By 2027 the question isn't whether to hand work to agents, it's how to do it without reinventing the wheel every time. This hands-on workshop gives you a repeatable framework for breaking down any marketing process — campaign builds, reporting, lifecycle flows — into the steps an AI system can own end to end. You'll leave with a working method for mapping inputs, guardrails, and handoffs, plus a template you can apply to your first (or next) agentic workflow the week you're back