Measuring What Matters: Productivity Benchmarks, ROI Proof Points and What Good Actually Looks Like

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Everyone claims AI made them faster. This session puts numbers to it. Drawing on real benchmarks, a marketing leader breaks down how to measure AI's impact credibly — the productivity metrics that hold up, the ROI proof points that convince a CFO, and what “good” actually looks like at a mature organization. You'll leave with a measurement framework you can use to separate genuine gains from activity theater.