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This opening keynote panel takes stock of where the most advanced marketing organizations actually landed post-adoption — what changed in how they're structured, staffed, and measured, and what turned out to be hype. Leaders who've moved well past pilots share what maturity really looks like, where the durable advantages are showing up, and what still isn't working. The honest state of the field, framing everything that follows.
David Velez
Senior Director, Enterprise Marketing
Adobe
Kaycee Kalpin
Chief Marketing Officer
Premier Inc.