Event FAQ

The AI for Marketers Summit is a conference where senior brand marketers share real-world case studies, workflow demos, and practical frameworks for applying AI across content, campaigns, measurement, paid media, and go-to-market strategy. The main conference runs February 24–25, 2027, with optional hands-on pre-summit workshops on February 23. This is the first in-person edition of the Summit, held at the Rio Hotel & Casino in Las Vegas.

This is an in-person event held at the Rio Hotel & Casino in Las Vegas. There is no virtual attendance option — sessions, workshops, the exhibit hall, and networking all take place on-site.

The main conference is Wednesday, February 24 and Thursday, February 25, 2027. Optional pre-summit workshops take place on Tuesday, February 23, 2027.

The Summit is held at the Rio Hotel & Casino, 3700 W. Flamingo Road, Las Vegas, NV 89103. See the Hotel & Travel section below for booking, parking, and travel details.

Both days open with a shared keynote and close with a shared plenary, with two concurrent tracks in between so you can build a schedule around what matters most to your team. Sessions run 45 minutes and are built to be practical and demo-forward. The program also includes an exhibit hall, networking, and live audience Q&A.

AI for Marketers Summit is designed for senior marketing leaders and practitioners who are already using AI day-to-day and want to go deeper – not for teams still asking "should we adopt AI?"

Sessions are geared toward operationalizing AI at scale: measuring value, running agentic workflows, and building the infrastructure and governance to support it. The audience skews senior, spanning strategy, content and creative, growth, and digital performance roles at brands actively integrating AI into their organizations.

Common titles include:

Passes are built around the two-day conference (February 24–25), with pre-summit workshops available separately on February 23:

• Summit Pass – Practitioner: Full access to all general conference stages and the Expo hall, February 24–25. Pre-summit workshops can be added on at checkout for an additional $325 each.
• Summit Pass – Solution Provider: Full access to all general conference stages and the Expo hall, February 24–25, for solution-provider (MarTech) registrants (registrations are verified/audited). Pre-summit workshops can be added on at checkout for an additional $325 each.
• Workshop Only Pass: Register for one or more pre-summit workshops on February 23 without a conference pass, at $325 per workshop. This pass does not include access to the Expo hall or general summit sessions on February 24–25.

Pricing is tiered and increases as the event gets closer, so the earlier you register, the more you save. See the pricing page for full rates and deadlines.

Register online through the Register button on the pricing page or anywhere on the event site. Registration is handled through our secure registration platform.

Yes. We appreciate a good deal as much as the next person and want you and your colleagues to experience the AI for Marketers Summit! Group discounts are available depending on how many team members you send. Contact Jessica Vargas for details.

You can transfer your pass to someone else at your company at any time at no charge. Passes cannot be transferred once the conference starts (February 23, 10:00 a.m.). Substitutions may be made at any time before then.

Cancellations received up to four weeks (28 days) before the conference are refundable in full. After that, cancellations are subject to the entire conference fee minus a $300 service fee, and the remainder of your credit may apply toward a future conference. If you do not cancel and do not attend, you are still responsible for the cost of your registration. Substitutions may be made at any time. Please review our full Terms and Conditions.

You should have received a confirmation receipt from [email protected] immediately after your completed transaction. Make sure to check your spam or junk folder. If there is a delay, contact Jessica Vargas at [email protected] or call her at 619-597-7315.

We welcome speaker submissions. Visit the Apply to Speak page to submit your proposal.

Sponsoring or exhibiting is a great way to reach a senior marketing audience in person. See Become a Sponsor or Become a Media Partner to get started.

The pre-summit workshops are optional, hands-on, small-group sessions held on Tuesday, February 23, 2027 — the day before the main conference. Each is led by an experienced trainer and built around live activities and discussion rather than passive lecture. Workshops are an add-on: you can bundle one, two, or three into a Silver, Gold, or Platinum pass, or add individual workshops for $325 each.

Three interactive workshops are on the February 23 schedule:

• Workshop A — The Agentic Workflow Framework: A Repeatable Method for Turning Any Marketing Process Into an AI-Run System
• Workshop B — The Marketing AI Data Layer: Building the Infrastructure That Lets Your Models Talk to Each Other
• Workshop C — AEO & GEO in Practice: Auditing and Rewriting Your Content for AI Search

Workshop times and leaders will be posted on the agenda.

If you attend a February 23 workshop, slides may be shared at the speaker’s discretion. Some speakers keep their materials private due to proprietary content, but we do our best to make this content available to attendees. Workshops are not recorded.

The exhibit hall is open both conference days:

• Wednesday, February 24: 10:00 a.m. – 4:00 p.m.
• Thursday, February 25: 10:00 a.m. – 3:00 p.m.

Business casual is appropriate. The temperature in the session rooms and exhibit hall can vary, so we recommend bringing layers.

Yes, complimentary WiFi will be provided in the conference space.

The event app will be available to download at the beginning of February 2027. We’ll email details to all attendees, speakers, and exhibitors.

Yes. Networking is built into the program throughout both days, and the exhibit hall and event app make it easy to connect with other attendees, speakers, and sponsors on-site.

We do not release copies of presentation slides for the conference sessions on February 24–25. We encourage attending organizations to send multiple delegates so your team can cover the concurrent tracks; contact Jessica Vargas for group rates.

The conference sessions on February 24–25 are not video recorded, and presentation slides are not released after the event. To get the most from the Summit, we encourage sending multiple delegates from your organization to cover the concurrent tracks.

The registration booth is located in the Ballroom Foyer. We highly recommend picking up your badge at early check-in to avoid lines on the main conference days.

• Workshop check-in (February 23): If you are registered for a February 23 workshop, check-in begins at 9:00 a.m. for workshops beginning promptly at 10:00 a.m.
• Early check-in (February 23): Early check-in for conference badge holders is open February 23, 9:30 a.m. – 4:00 p.m. We highly recommend coming to early check-in to avoid lines on February 24.
• Regular check-in: February 24 check-in begins at 7:00 a.m. February 25 check-in begins at 8:00 a.m.

Passes may be purchased on-site at the Registration Desk in the Ballroom Foyer, subject to availability.

Please be prepared to present your QR code (included in your registration confirmation email) along with a photo ID.

Lost badges can be re-printed at the Registration Desk at the designated rate.

Rio Hotel & Casino
3700 W. Flamingo Road
Las Vegas, NV 89103

The Rio Hotel provides complimentary parking for all conference attendees, with entrances accessible from West Flamingo Road and from the west via Valley View Boulevard.

For registration, receipts, group rates, pass transfers, or payment questions: Jessica Vargas at [email protected] or 619-597-7315. General inquiries: 888-409-4418.