Haifa Barbari

Haifa is a futurist and founder working at the frontier of AI, creativity, and human sustainability — where new business models, narratives, and ways of working and connecting are being shaped in real time. She is often brought in to advise at moments of inflection, when organizations need clarity and direction to create value in rapidly changing environments and regain momentum.

She was among the first to launch an AI marketing platform in health and is currently building a new venture in stealth.

With 20+ years of experience across behavior change, product, and innovation leadership, Haifa has helped organizations navigate brand and business transformation — from AI enablement and product launches to strategic narrative and cultural change. Her work spans AI, health-tech, and emerging platforms, including previously building a preventative mental health app.

She is the creator of Marketing to the Machines, a proprietary framework that helps organizations understand how AI systems interpret brands, shape visibility, and influence customer decision-making in the Generative Internet Era.

At the core of her work is a belief that creativity unlocks what’s next — with AI and beyond it. She helps teams unlock originality and strategic imagination by designing systems where human insight inspires and machine intelligence amplifies — working together, not in competition.

Recognized as an Innovator of the Year and one of the Top 50 Women in Tech, Haifa has been featured in BBC News, ADWEEK, Newsweek, and more, and is a trusted speaker at global summits on AI, marketing, creativity, leadership, and the future of work.