Joya Scarlata

Director of Marketing
InterraIT

 Joya Scarlata is a sought-after speaker and marketing and AI strategy leader who regularly delivers talks and workshops at universities and leading industry conferences on how artificial intelligence is reshaping modern marketing. Her work is trusted by marketing leaders, students, and executives looking to move beyond AI hype and into practical, strategy-led adoption.

She currently serves as Director of Marketing at a global IT services firm, where she operates at the intersection of marketing strategy, AI implementation, and organizational transformation. Joya is known for her ability to translate complex AI concepts—such as AI literacy —into clear, actionable frameworks that marketers can immediately apply.

A TEDx speaker, co-host of The Marketer’s Guide to the AI Galaxy podcast, and author of the Signals & Strategy newsletter, Joya’s insights have reached audiences across higher education, B2B organizations, and international marketing communities. Her work empowers marketers to lead confidently in an AI-driven world—without losing sight of human judgment, creativity, and strategic thinking.

Joya Scarlata’s Session

10:35 a.m.–11:20 a.m. PT — Thursday, May 14, 2026

Becoming Your Organization’s AI Person of Influence

As AI adoption accelerates, organizations don’t just need more tools—they need people who can guide AI conversations with clarity, credibility, and purpose. In this session, Joya Scarlata outlines a practical playbook for becoming your organization’s AI person of influence, even if you’re not technical. The focus is on how influence is built: through AI literacy, smart framing, and the ability to connect AI initiatives to real business outcomes.

Participants will walk through concrete steps for shaping AI conversations across marketing and leadership teams, including how to evaluate AI use cases, communicate risks and value, and introduce emerging concepts like agentic AI in a grounded, responsible way. Rather than positioning AI agents as replacements, this session shows how they can be framed as productivity partners—when governed with intent. Attendees will leave with tools to confidently influence AI decisions, earn trust, and help their organizations move from experimentation to strategic adoption.

Key Takeaways

  • A practical roadmap for becoming a trusted AI voice inside your organization
  • How to evaluate and frame AI and agentic AI use cases without deep technical knowledge
  • Simple language and mental models for explaining AI to executives and teams
  • Ways to influence AI decisions through governance, ethics, and outcomes—not hype
  • How to position yourself as a connector between strategy, people, and AI systems
Check out our early bird ticket prices!
Copyright © 2026 by Global Strategic Management Institute | Terms and Conditions / Privacy Policy | Code of Conduct