Carly Potock

10:35 a.m.–11:20 a.m. PT — Wednesday, May 13, 2026

Beyond the Hype: Using AI to Amplify, not Automate, Your Creative Strategy

AI isn’t just the future of creativity; it is shaping it right now and not always for the better. As "AI slop" saturates feeds and fuels an authenticity crisis, the secret to a brand’s creative advantage isn’t the technology itself, it’s the people. 

In this talk, we’ll reveal how marketing teams can leverage a "people-first superpower" to unlock the full value of AI tools. Illustrated through real industry examples, attendees will leave with a roadmap for AI-creative development, including:

• Navigating the 2026 Landscape: Staying grounded in consumer sentiment and understanding why authenticity is now a prerequisite for engagement in an age of digital burnout
• Compressing the Creative Process: How AI tools can shrink the distance from insight to execution—from reducing data analysis time by 75% to reimagining entire campaigns in just 16 days
• The Creative Growth Engine: A renewed understanding that creative remains the primary driver of ROI. As media becomes fully AI-powered, human-led creative becomes the ultimate lever for differentiation

As technology reaches new heights, innovative brands will embrace new capabilities and efficiencies, while simultaneously doubling-down on creating cultures and processes that foster human creativity.