Edwin Choi

Founder and CEO
jetfuel.agency

Edwin Choi is the founder and CEO of jetfuel.agency, a performance marketing agency that drives measurable growth for some of the nation’s fastest-growing CPG and e-commerce brands. He launched jetfuel.agencyin 2017 after working as an e-commerce operator, where he saw firsthand how much waste, poor strategy, and inefficiency existed in the agency space.

Since then, he has built jetfuel.agency into a team of specialists focused on one thing: turning marketing into a scalable, repeatable growth engine. The agency works across Meta, Google, TikTok, email/SMS, CRO, and SEO, helping brands move beyond fragmented tactics and into cohesive systems that drive real revenue.

Edwin’s approach combines operator-level discipline with cutting-edge technology to deliver consistent, compounding results. He is known for translating business chaos into clear, actionable systems that teams can execute and scale.

As a speaker and podcast guest, Edwin brings a practical, no-fluff perspective grounded in real-world experience. He shares what’s actually working inside high-spend accounts today, along with honest insights into what breaks when companies try to scale.

Edwin Choi’s Session

8:50 a.m.–9:35 a.m. PT — Thursday, May 14, 2026

Case Study: Inside Our AI Operating System: How We Built a High-Output Marketing Team

Building high-quality output through adoption, not just automation

Most AI sessions focus on tools, workflows, or automation stacks.

But here’s the reality: AI doesn’t fail because of the tech—it fails because teams don’t adopt it properly.

In this session, we’ll break down what it actually takes to turn AI from scattered experimentation into a consistent, high-quality output engine across your team.

Drawing from real-world experience inside a fast-moving marketing agency, you’ll see how we guided a full team through the messy middle of AI adoption—from resistance and inconsistency to scalable systems that actually improve quality, not just speed.

We’ll go beyond prompts and automations to focus on what most teams overlook: behavior change, shared context, and building a system your team will actually use.

What You'll Learn:

  • Introduce AI to your team without disruption
  • Build a shared “AI brain” your team actually uses
  • Prioritize the highest-impact use cases first
  • Elevate output quality with human-in-the-loop systems
  • Establish consistent, scalable AI habits across your team
Check out our early bird ticket prices!
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