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AI isn’t just the future of creativity; it is shaping it right now and not always for the better. As "AI slop" saturates feeds and fuels an authenticity crisis, the secret to a brand’s creative advantage isn’t the technology itself, it’s the people.
In this talk, we’ll reveal how marketing teams can leverage a "people-first superpower" to unlock the full value of AI tools. Illustrated through real industry examples, attendees will leave with a roadmap for AI-creative development, including:
- Navigating the 2026 Landscape: Staying grounded in consumer sentiment and understanding why authenticity is now a prerequisite for engagement in an age of digital burnout
- Compressing the Creative Process: How AI tools can shrink the distance from insight to execution—from reducing data analysis time by 75% to reimagining entire campaigns in just 16 days
- The Creative Growth Engine: A renewed understanding that creative remains the primary driver of ROI. As media becomes fully AI-powered, human-led creative becomes the ultimate lever for differentiation
As technology reaches new heights, innovative brands will embrace new capabilities and efficiencies, while simultaneously doubling-down on creating cultures and processes that foster human creativity.
Carly Potock
Co-Founder/CEO
Canvas+Co