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In 2026, the gap between "good" and "great" marketing isn't just about who uses AI; it's about who orchestrates it. While most teams are stuck in a loop of manual prompting and disjointed tasks, elite marketers are building automated content engines that move at the speed of culture.
In this session, we’ll go beyond simple prompting to build a comprehensive, full-stack content workflow. You’ll see real-world examples of how to integrate AI and automation into every stage of the content product cycle: from keyword research and conducting competitor gap analyses to producing high-converting landing pages and finding data for authoritative articles. We will also tackle the "new SEO," auditing pages for both traditional search algorithms and the emerging requirements of AI-agent discovery (AEO). Finally, we'll close the loop by automating the data-gathering process and generating executive-ready presentations to prove your impact.
Actionable Takeaways:
- Which AI tools to use for content creation, research, reporting, and more.
- How to use AI to create content that maintains the “human touch”.
- Detailed instructions and workflows for building apps, setting up automations, and connecting your existing tech stack.
Sydney Myers
AI Transformation Lead
H&R Block