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How AI Is Reshaping Discovery, Trust, and the Influence Journey
AI has become more than a tool, it is now an audience, gatekeeper, and interpreter between brands and customers. Yet most marketing conversations remain focused on how to use AI internally, rather than how AI is already shaping discovery, trust, and decision-making externally.
In this talk, Haifa introduces Marketing to the Machines - a practical framework for navigating visibility, narrative, and influence in AI-driven ecosystems that influence customers. Drawing from real-world AI platform launches, brand and AI transformation strategy work, and applied research, she reframes marketing for a world where generative engines don’t just surface content, they decide what gets said and unpacks the new influence journey.
Attendees will learn:
- How AI systems actually interpret brands, and why visibility alone is no longer enough
- Why the customer journey is now split between human emotion and machine logic
- How to design brand ecosystems AI can understand, trust, and recommend
- What marketers can and cannot control in generative environments (no hype, no false promises)
- The new influence journey
This session moves beyond experimentation into clarity, helping marketers and leaders rethink strategy, storytelling, and growth for the Generative Internet Era.
Audience takeaway:
A clear mental model, shared language, and strategic foundation for marketing to AI, not just with it, to shape your brand to reach humans and machines.
Haifa Barbari
Founder
Possibilism