Looking forward to this session? Share it!
AI is rapidly changing how marketing gets done, but many teams are still stuck experimenting instead of executing. In this session, Neil Dickson shares how to design and deploy a custom GPT to improve the speed, consistency, and effectiveness of marketing execution.
Drawing from his background in online marketing and data-driven decision-making, Neil will walk through how a custom GPT can be structured to support everyday marketing workflows, from content creation and campaign messaging to idea generation and refinement. He’ll break down how to move beyond generic AI usage and instead build a tailored solution that aligns with your brand, goals, and team processes.
Attendees will leave with a clear understanding of how to design, implement, and apply custom GPTs in a way that accelerates execution without sacrificing quality, turning AI into a practical tool for real marketing impact.
Key Takeaways
- How to design a custom GPT tailored to your marketing goals and workflows
- Practical ways to accelerate content creation and campaign execution using AI
- How to improve consistency and messaging quality across marketing outputs
- Pitfalls to avoid when building and using custom GPTs
Neil Dickson
Lead Analyst – Advanced Analytics
AT&T