Matthaios Matthaiopoulos (Matteo)

8:00 a.m.–11:00 a.m. — Tuesday, November 17, 2026

AI Visual Content Creation: Frameworks for Images, Video, & Hallucination Fixes

AI is changing how marketers create visual content, from campaign concepts and product imagery to social ads, website visuals, and short-form video. But strong results don’t come from typing a prompt and hoping for the best. Marketers need a practical framework for turning a campaign brief into assets that are usable, on-brand, and aligned with real business goals.

This hands-on workshop teaches that framework across both images and video: how to structure prompts, guide style and composition, build creative directions, and refine outputs into campaign-ready visual assets. It also tackles one of the biggest challenges in AI visual creation – hallucinations and quality issues like distorted products, generic visuals, weak text and logo handling, off-brand styling, and inconsistent outputs. Attendees leave with a repeatable workflow to create, evaluate, and improve AI visuals with more confidence and control.

Key Takeaways

• Identify where AI-generated images and video fit in marketing – and where they don’t.
• Accelerate ideation by generating and testing multiple creative directions at speed.
• Build a repeatable workflow that takes a campaign brief all the way to a finished, campaign-ready image.
• Craft prompts that produce on-brand, campaign-ready visuals.
• Transform static AI images into short video concepts and campaign clips.
• Diagnose and fix hallucinations and other common AI problems.

Who Should Attend: Marketers, brand and content teams, and creative leads who want to use AI for stronger campaign visuals and video – suitable for beginner/intermediate users. No design or technical background required.