Tessa Burg

Tessa Burg is Chief Technology Officer at Mod Op, where she leads technology, AI, and innovation across the agency’s marketing and business operations. She works closely with executive leadership, clients, and cross‑functional teams to translate emerging technologies into practical, scalable solutions that drive measurable outcomes.

With a background spanning digital transformation, data strategy, and applied AI, Tessa focuses on innovation that creates real value rather than short‑term experimentation. Her work centers on helping organizations responsibly adopt intelligent systems while maintaining human judgment, creativity, and strong governance.

Tessa is a frequent advisor to leadership teams navigating AI‑driven innovation, helping them understand both the opportunities and the real limitations of automation, agents, and machine‑driven decisioning. She is especially interested in how innovation in AI is reshaping marketing operations, internal workflows, and executive decision‑making inside complex organizations.

At the AI for Marketers Summit, Tessa brings a pragmatic, executive‑level perspective on where AI agents are delivering value today and where innovation requires greater structure, clarity, and discipline to scale responsibly.