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AI is fundamentally changing how buyers discover, evaluate, and choose brands. Traditional demand generation models built around broad campaigns and linear funnels are struggling to keep pace with fragmented customer journeys, rising acquisition costs, and increasing expectations for personalization.
Join Nikhil Pandey, Associate Director – Digital at Unilever Food Solutions North America, for an engaging session on how AI is transforming demand generation from reactive marketing to predictive growth. Drawing on real-world experience across content, media, CRM, eCommerce, and customer engagement, Nikhil will share how organizations can use AI to identify demand signals earlier, personalize at scale, accelerate funnel velocity, and connect marketing investments more directly to revenue outcomes.
Whether you're just beginning your AI journey or looking to scale existing capabilities, this session will provide practical strategies for building a smarter, faster, and more effective growth engine.
Key Takeaways:
- Move from lead generation to demand intelligence by identifying buyer signals before prospects actively enter your funnel.
- Build a predictive targeting framework using AI, first-party data, and behavioral insights to prioritize the highest-value opportunities.
- Increase funnel velocity through AI-powered personalization, next-best-action recommendations, and smarter audience activation.
- Scale content production and optimization using AI while maintaining brand consistency and relevance.
- Measure what matters, connecting AI initiatives to pipeline growth, conversion performance, customer acquisition, and revenue impact.
- Avoid common AI adoption pitfalls and understand where human creativity and strategic oversight remain essential.
- Develop an AI-ready marketing organization that combines technology, data, content, and experimentation to drive sustainable growth.
Nikhil Pandey
Associate Director - Digital Marketing
Unilever