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AI search is changing how buyers discover, evaluate, and shortlist brands. Instead of relying only on traditional search results, customers are increasingly using tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews to ask questions, compare options, and form recommendations before they ever visit a website.
Join Jason Khoo, Founder & CEO of Zupo, for a practical session on AI Visibility and what marketers can start doing now to understand where their brands appear in AI-generated answers. Jason will walk through how LLMs expand a single prompt into multiple related searches, why these “query fan-outs” are becoming a new layer of keyword research, and how SEO, content, and trusted third-party sources can influence whether a brand shows up in the actual AI answer.
This session is designed to be practical, not speculative. Jason will break down what is changing, what still connects back to SEO, and how marketers can start building a clear process for tracking, analyzing, and improving brand visibility in AI-generated responses.
- See how AI search expands a single prompt into multiple related searches before generating an answer.
- Learn how query fan-outs can reveal new keyword, content, and positioning opportunities.
- Understand which pages, rankings, listicles, and third-party sources can influence whether a brand appears in AI responses.
- Build a practical process for tracking AI Visibility across prompts, competitors, mentions, citations, and source patterns.
- Understand how AI Visibility connects back to SEO fundamentals like content strategy, rankings, authority, and trusted third-party sources.
Jason Khoo
Founder & CEO
Zupo