Justin McGinnis

Vice President, Performance Media (Formerly)
Syneos Health

With 19 years of experience, 9 specifically in the pharmaceutical industry, I have a passion for new technologies and a multi-variant approach in testing for constant search engine algorithm changes, while evolving SEO strategy to align with AEO/GEO necessities

Justin McGinnis’s Session

10:15 a.m.–11:00 a.m. Pacific — Thursday, November 16, 2023

The Role of AI in SEO: How It Can Help You Rank Higher in Search Results

In this session, you’ll learn how AI often gets it wrong without human oversight. Understanding context and client strategic imperatives are essential in building a holistic SEO plan. This presentation will align the goals of Organic marketers and how AI can improve and assist in task completion while improving efficiency and shortening timelines.

  • Why AI needs a human touch
  • Visual vs. Non-visual search
  • The SERP algorithm
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