Justin McGinnis’s Session
10:15 a.m.–11:00 a.m. Pacific — Thursday, November 16, 2023
In this session, you’ll learn how AI often gets it wrong without human oversight. Understanding context and client strategic imperatives are essential in building a holistic SEO plan. This presentation will align the goals of Organic marketers and how AI can improve and assist in task completion while improving efficiency and shortening timelines.
- Why AI needs a human touch
- Visual vs. Non-visual search
- The SERP algorithm