RJ Thompson, MFA

Manager of Multimedia and Digital Strategy - Health Sciences
University of Pittsburgh

RJ Thompson, MFA is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in the Strategic Communications team in the Office of the Senior Vice Chancellor for Health Sciences at the University of Pittsburgh. He was most recently the Director of Digital Marketing at the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.

Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County. 

Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival.

Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector.

Recently, RJ was the recipient of a certification scholarship from the National Institute for Social Media and received accolades from GDUSA and the University & College Designers Association for "Pitt Business Backstory" and "Business.Pitt.Edu" websites. RJ is presently the President of the Pittsburgh chapter of the American Marketing Association.

RJ Thompson, MFA’s Sessions

12:30 p.m.–1:15 p.m. Pacific — Thursday, November 16, 2023

Case Study: Building Brands for the Health Sciences Schools at the University of Pittsburgh Using ChatGPT

On November 30, 2022, OpenAI launched ChatGPT, an artificial intelligence large language model chatbot. In January of 2023, 13 million unique visitors used the free site each day, and it has only become more integrated into the fabric of marketing ever since dividing the workforce into two categories: the ones who use AI tools and the ones who are getting left behind.  

In this session, you’ll learn how the Strategic Communications team at the University of Pittsburgh Schools of the Health Sciences has harnessed the potential of generative AI tools to develop distinctive brand identities for each of their six schools, starting in February 2023. By utilizing programs like ChatGPT and Sprout Social, this team achieved months-long, traditionally labor-intensive analysis projects in mere weeks, defined their brand effectively, and saved valuable time on tactical tasks with plenty of key learnings along the way.  

This session will highlight lessons from the Strat. Comm. team has learned through its first eight months utilizing AI tools while providing actionable insights and takeaways that will empower you to embrace generative AI practices to strengthen your own brand.  

You'll learn:

  • A framework for getting out of “beginner mode” for prompt engineering
  • Tactics for harnessing generative AI tools into your brand strategy
  • Tips on automating daily tasks with the help of AI 

1:15 p.m.–2:00 p.m. Pacific — Thursday, November 16, 2023

Panel: The Future of AI in Marketing: Trends, Innovations, and Predictions for the Year Ahead

Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct