Tuck Ross

SVP Marketing
Synchrony
Tuck Ross is an award-winning, strategic marketer with 20+ years of marketing, digital, ecommerce, retail, product and management experience in consumer-centric environments. Driving growth in consumer-centric brands through innovative marketing, he's led successful strategic marketing programs at Disney, Hasbro, Guitar Center. Currently at Synchrony, Tuck owns consumer marketing strategy, DTC acquisition, digital sales, CRM & lifecycle, paid & social media and community, content, and CX.
 
Currently, with over 100k followers across his social media platforms, he likes to share experience and expertise to enable the business and marketing community as a speaker and creator.
 

Tuck Ross’s Session

9:30 a.m.– 10:15 a.m. Pacific — Wednesday, November 15, 2023

Generative AI for Content Marketing: How to Maximize for Strategy, Opportunity, Ideation, & Considerations

Explore the practical applications of generative AI in content marketing through real-world case studies and expert guidance. Unleash the power of AI-generated content to captivate social media, craft compelling blog articles, and create impactful ad copy. Master the art of optimizing your content process to drive results like never before. Don't miss this opportunity to position your brand at the forefront of digital innovation in AI. 

Generative AI is a powerful tool that can benefit marketers looking to improve their content marketing strategy and production process.

In this session we will explore these topics:

  • Understanding Generative AI in Content Marketing
  • Maximizing Strategy with Generative AI
  • Unleashing Opportunities for Ideation and Creativity
  • Considerations and Best Practices for Implementing Generative AI
  • Quick Case Studies: Generative AI in Marketing Right Now
  • Live Q&A Session

With benefits like accelerating ideation, automating content creation, improving personalization, optimizing SEO, and measuring performance, generative AI can increase the efficiency, personalization, optimization, and measurement of your content marketing efforts, leading to better results and ROI. Join this session to learn how to maximize the AI opportunity now and going forward.

Check out our early bird ticket prices!
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