Agenda at a Glance

We'll delve into the practicalities of using AI, specifically ChatGPT, as a creative collaborator in your brainstorming sessions, equipping you with the tools to generate innovative marketing strategies and campaigns.

You’ll learn how to:

• Craft effective prompts to get the best out ChatGPT
• Successfully integrate ChatGPT into various sales and marketing functions, from automating customer support to crafting engaging content and beyond
• Learn the one trick that helped us unlock the potential of ChatGPT

Agenda and Activities

Introduction (15 minutes)

1. Brief introduction and welcome (5 minutes)
2. Overview of the workshop - the two key topics (5 minutes)
3. Introduction to ChatGPT: What it is and its potential in the marketing context (5 minutes)

Topic 1: Mastering the Art of Crafting Effective Prompts (50 minutes)

1. The principles of crafting effective prompts (25 minutes)
• The different ChatGPT models and where they excel
• The importance of specific and clear prompts
• Progressive prompting: detailed explanation and examples
2. Case studies on effective and ineffective prompts in marketing (10 minutes)
3. Interactive Activity (10 minutes)
• Participants draft their own marketing-specific prompts, share with the group, and receive feedback
4. Q&A (5 minutes)

Short Break (15 minutes)

Topic 2: Integrating ChatGPT into Marketing Functions Using Effective Prompts (65 minutes)

1. The role of ChatGPT and effective prompts in marketing (50 minutes)
• Writing Blogs/Case Studies/Articles
• Auditing Content
• Google Sheets
• Personalization of marketing headlines + ads
• Personalized + Automated sales emails at scale 
• TAM identification 
• Zapier 
2. Interactive Activity (10 minutes)
• Participants brainstorm ways they could use effective prompts to integrate ChatGPT into their marketing operations
3. Q&A (5 minutes)

Short Break (10 minutes)

Wrap-Up (25 minutes)

1. Recap of key points and learnings (5 minutes)
2. Open discussion and feedback (15 minutes)
3. Closing remarks and next steps (5 minutes)

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Are you curious about AI but unsure where to begin? You’re not alone. For many, the rapid rise of Artificial Intelligence has been just as overwhelming as exciting. 

This workshop is designed to help you determine how and where to capitalize on AI. 

• We’ll do this by applying the principles of Design Thinking to identify real problems and potential use cases for AI in your work. 
• We’ll get hands-on, experimenting with AI tools to learn where they might or might not play a role for you. 
• The goal of this workshop is to identify a few areas you should use AI in your work, not all the ways you could. 

*No expertise required! We will meet you where you are in your AI journey! Hope to see you there!

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Artificial intelligence (AI) has become a game-changer for marketing, transforming how businesses promote their products and services. In this session, Patricia will review how AI is helping marketers make smarter decisions, enhance customer experiences, and increase their return on investment (ROI) with the ability to analyze vast amounts of data and automate processes.

Patricia will also review the implications on the day-to-day activities of marketers and AI marketing trends that will define the near future, such as predictive analytics for better decision-making, video, segmentation, advertising, etc.

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Explore the practical applications of generative AI in content marketing through real-world case studies and expert guidance. Unleash the power of AI-generated content to captivate social media, craft compelling blog articles, and create impactful ad copy. Master the art of optimizing your content process to drive results like never before. Don't miss this opportunity to position your brand at the forefront of digital innovation in AI. 

Generative AI is a powerful tool that can benefit marketers looking to improve their content marketing strategy and production process.

In this session we will explore these topics:

• Understanding Generative AI in Content Marketing
• Maximizing Strategy with Generative AI
• Unleashing Opportunities for Ideation and Creativity
• Considerations and Best Practices for Implementing Generative AI
• Quick Case Studies: Generative AI in Marketing Right Now
• Live Q&A Session

With benefits like accelerating ideation, automating content creation, improving personalization, optimizing SEO, and measuring performance, generative AI can increase the efficiency, personalization, optimization, and measurement of your content marketing efforts, leading to better results and ROI. Join this session to learn how to maximize the AI opportunity now and going forward.

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Since the concept started over a decade ago, Social Listening and other Social Media Research technologies have leveraged natural language processing and other innovative methods to classify social conversation themes by sentiment, emotion, and other custom segmentations. Innovations were slow to progress until a year ago, as social media is an unpredictable beast to try and tackle. With the explosion of AI and ChatGPT over the past 12 months, the speed of innovation within these tools & technologies has increased quickly, with use cases once thought impossible becoming an everyday reality for social researchers. From faster setup to assistance with summarizing key themes, new AI innovations have allowed social listening practitioners to save time and scale solutions in ways that will only become more efficient and democratized over the next few years.

Frank Gregory has built social listening & social research capabilities for global brands, small businesses, agencies, and consultancies. He has seen each technology provider in the space innovate over the years. Now, as Nestle USA’s new Social Intelligence Lead, Frank is applying the latest and greatest in AI innovation, building out his technology stack to service cross-functional stakeholders at one of the largest food & beverage companies in the world. Frank will walk through some of the latest innovations he has seen in the space and how he uses each technology daily to generate and democratize insights-gathering across his organization efficiently.

You will learn:

• The latest AI innovations in the social listening space
• Practical applications as a social media researcher wanting to use AI in your role
• What to look for when evaluating social research tools for your organization

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10 years ago, Premier, Inc. had 0% marketing attribution. Fast forward to today, and the marketing team can see the entire customer journey and tie every cent back to their path to purchase. As a B2B account-based organization, adopting efficient technologies is critical to its business success. In this session, you’ll learn how Kaycee leverages AI tools for a data-first strategy for her sales and marketing teams, enabling them to personalize their approach to new and existing accounts. You’ll learn about the cultural shifts taking place within the company as the team integrates AI and what their roadmap looks like moving forward.

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With generative AI taking over specialized marketing roles, learn from award-winning Amazon leader Rose Jia how you can remain "indispensable" in your business or organization by turning AI into a tool while redefining your value as a marketer.

Enter our event raffle during the conference and get a chance to win Rose Jia's short and practical book on how to convince Finance they should give you funding to invest in future-proofing marketing, like acquiring or building AI martech.

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XO has revolutionized the private aviation industry by creating a digital marketplace where flyers can instantly book a jet to fly anywhere in the world in seconds. This session will explore how XO’s innovations, powered by AI and machine learning, have made private aviation accessible and transparent with real-time dynamic pricing. 

This session will explore:

• How AI is utilized at a revolutionary private aviation company like XO
• How XO’s mobile app leverages data to offer an efficient customer booking process 
• Problem-solving through data enrichment and imitation learning methodologies
• Technology that provides guaranteed and real-time dynamic pricing 
• How AI technology has helped improve the overall customer journey

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In this session, you’ll learn how AI often gets it wrong without human oversight. Understanding context and client strategic imperatives are essential in building a holistic SEO plan. This presentation will align the goals of Organic marketers and how AI can improve and assist in task completion while improving efficiency and shortening timelines.

• Why AI needs a human touch
• Visual vs. Non-visual search
• The SERP algorithm

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In this can't-miss session, you'll get a Generative-AI blueprint to mobilize your marketing with AI and gain an unignorable competitive edge. I'll provide a concrete plan of attack to identify Quick AI Wins, rapidly secure buy-in from key players (your founders or executive leaders), and strategically scale AI Initiatives across your company. You'll leave armed with the know-how and steps to transform your marketing stack into a well-oiled, AI-augmented machine.

Takeaways:

• The GEN-AI Audit - Your framework for uncovering AI opportunities to exploit now.
• The AI Influence Hot sheet - Proven narratives and data to win over decision-makers.
• The 90-Day AI Pilot - A lightweight pilot plan to validate value and minimize risk
• The 10x AI Multiplier - My exponential map to scale AI across your marketing efforts.

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On November 30, 2022, OpenAI launched ChatGPT, an artificial intelligence large language model chatbot. In January of 2023, 13 million unique visitors used the free site each day, and it has only become more integrated into the fabric of marketing ever since dividing the workforce into two categories: the ones who use AI tools and the ones who are getting left behind.  

In this session, you’ll learn how the Strategic Communications team at the University of Pittsburgh Schools of the Health Sciences has harnessed the potential of generative AI tools to develop distinctive brand identities for each of their six schools, starting in February 2023. By utilizing programs like ChatGPT and Sprout Social, this team achieved months-long, traditionally labor-intensive analysis projects in mere weeks, defined their brand effectively, and saved valuable time on tactical tasks with plenty of key learnings along the way.  

This session will highlight lessons from the Strat. Comm. team has learned through its first eight months utilizing AI tools while providing actionable insights and takeaways that will empower you to embrace generative AI practices to strengthen your own brand.  

You'll learn:

• A framework for getting out of “beginner mode” for prompt engineering
• Tactics for harnessing generative AI tools into your brand strategy
• Tips on automating daily tasks with the help of AI 

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