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10 years ago, Premier, Inc. had 0% marketing attribution. Fast forward to today, and the marketing team can see the entire customer journey and tie every cent back to their path to purchase. As a B2B account-based organization, adopting efficient technologies is critical to its business success. In this session, you’ll learn how Kaycee leverages AI tools for a data-first strategy for her sales and marketing teams, enabling them to personalize their approach to new and existing accounts. You’ll learn about the cultural shifts taking place within the company as the team integrates AI and what their roadmap looks like moving forward.