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Generative AI isn’t just a new craze or a shiny toy; it’s set to bring about major macroeconomic effects — including adding $7 trillion to the global GDP and lifting productivity growth by 1.5%. In other words, it’s not going to fall out of popularity — it’s going to become an essential tool for companies across industries. Join this session as Sav Khetan, Tealiums Head of Product Strategy, showcases why gen AI it’s important, how it’s making a difference, and how business leaders should be considering it for their own organizations.