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Artificial intelligence (AI) has become a game-changer for marketing, transforming how businesses promote their products and services. In this session, Patricia will review how AI is helping marketers make smarter decisions, enhance customer experiences, and increase their return on investment (ROI) with the ability to analyze vast amounts of data and automate processes.

Patricia will also review the implications on the day-to-day activities of marketers and AI marketing trends that will define the near future, such as predictive analytics for better decision-making, video, segmentation, advertising, etc.


Patricia Mestre
Chief Marketing Officer
Microsoft Portugal