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In this session, you’ll learn how AI often gets it wrong without human oversight. Understanding context and client strategic imperatives are essential in building a holistic SEO plan. This presentation will align the goals of Organic marketers and how AI can improve and assist in task completion while improving efficiency and shortening timelines.

  • Why AI needs a human touch
  • Visual vs. Non-visual search
  • The SERP algorithm

Justin McGinnis
Vice President, Performance Media
Syneos Health