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We'll delve into the practicalities of using AI, specifically ChatGPT, as a creative collaborator in your brainstorming sessions, equipping you with the tools to generate innovative marketing strategies and campaigns.

You’ll learn how to:

  • Craft effective prompts to get the best out ChatGPT
  • Successfully integrate ChatGPT into various sales and marketing functions, from automating customer support to crafting engaging content and beyond
  • Learn the one trick that helped us unlock the potential of ChatGPT


Introduction (15 minutes)

  1. Brief introduction and welcome (5 minutes)
  2. Overview of the workshop - the two key topics (5 minutes)
  3. Introduction to ChatGPT: What it is and its potential in the marketing context (5 minutes)

Topic 1: Mastering the Art of Crafting Effective Prompts (50 minutes)

  1. The principles of crafting effective prompts (25 minutes)
    • The different ChatGPT models and where they excel
    • The importance of specific and clear prompts
    • Progressive prompting: detailed explanation and examples
  2. Case studies on effective and ineffective prompts in marketing (10 minutes)
  3. Interactive Activity (10 minutes)
    • Participants draft their own marketing-specific prompts, share with the group, and receive feedback
  4. Q&A (5 minutes)

Short Break (15 minutes)

Topic 2: Integrating ChatGPT into Marketing Functions Using Effective Prompts (65 minutes)

  1. The role of ChatGPT and effective prompts in marketing (50 minutes)
    • Writing Blogs/Case Studies/Articles
    • Auditing Content
    • Google Sheets
    • Personalization of marketing headlines + ads
    • Personalized + Automated sales emails at scale 
    • TAM identification 
    • Zapier 
  2. Interactive Activity (10 minutes)
    • Participants brainstorm ways they could use effective prompts to integrate ChatGPT into their marketing operations
  3. Q&A (5 minutes)

Short Break (10 minutes)

Wrap-Up (25 minutes)

  1. Recap of key points and learnings (5 minutes)
  2. Open discussion and feedback (15 minutes)
  3. Closing remarks and next steps (5 minutes)


Ari Setalvad
Director of Content

Josh Blanton
VP of Marketing