AI as Your Collaborative Partner: Unleashing the Power of ChatGPT in Sales and Marketing

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We'll delve into the practicalities of using AI, specifically ChatGPT, as a creative collaborator in your brainstorming sessions, equipping you with the tools to generate innovative marketing strategies and campaigns.

You’ll learn how to:

• Craft effective prompts to get the best out ChatGPT
• Successfully integrate ChatGPT into various sales and marketing functions, from automating customer support to crafting engaging content and beyond
• Learn the one trick that helped us unlock the potential of ChatGPT

TRAINING AGENDA & ACTIVITIES

Introduction (15 minutes)

1. Brief introduction and welcome (5 minutes)
2. Overview of the workshop - the two key topics (5 minutes)
3. Introduction to ChatGPT: What it is and its potential in the marketing context (5 minutes)

Topic 1: Mastering the Art of Crafting Effective Prompts (50 minutes)

1. The principles of crafting effective prompts (25 minutes)
• The different ChatGPT models and where they excel
• The importance of specific and clear prompts
• Progressive prompting: detailed explanation and examples
2. Case studies on effective and ineffective prompts in marketing (10 minutes)
3. Interactive Activity (10 minutes)
• Participants draft their own marketing-specific prompts, share with the group, and receive feedback
4. Q&A (5 minutes)

Short Break (15 minutes)

Topic 2: Integrating ChatGPT into Marketing Functions Using Effective Prompts (65 minutes)

1. The role of ChatGPT and effective prompts in marketing (50 minutes)
• Writing Blogs/Case Studies/Articles
• Auditing Content
• Google Sheets
• Personalization of marketing headlines + ads
• Personalized + Automated sales emails at scale 
• TAM identification 
• Zapier 
2. Interactive Activity (10 minutes)
• Participants brainstorm ways they could use effective prompts to integrate ChatGPT into their marketing operations
3. Q&A (5 minutes)

Short Break (10 minutes)

Wrap-Up (25 minutes)

1. Recap of key points and learnings (5 minutes)
2. Open discussion and feedback (15 minutes)
3. Closing remarks and next steps (5 minutes)