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We'll delve into the practicalities of using AI, specifically ChatGPT, as a creative collaborator in your brainstorming sessions, equipping you with the tools to generate innovative marketing strategies and campaigns.
You’ll learn how to:
- Craft effective prompts to get the best out ChatGPT
- Successfully integrate ChatGPT into various sales and marketing functions, from automating customer support to crafting engaging content and beyond
- Learn the one trick that helped us unlock the potential of ChatGPT
TRAINING AGENDA & ACTIVITIES
Introduction (15 minutes)
- Brief introduction and welcome (5 minutes)
- Overview of the workshop - the two key topics (5 minutes)
- Introduction to ChatGPT: What it is and its potential in the marketing context (5 minutes)
Topic 1: Mastering the Art of Crafting Effective Prompts (50 minutes)
- The principles of crafting effective prompts (25 minutes)
- The different ChatGPT models and where they excel
- The importance of specific and clear prompts
- Progressive prompting: detailed explanation and examples
- Case studies on effective and ineffective prompts in marketing (10 minutes)
- Interactive Activity (10 minutes)
- Participants draft their own marketing-specific prompts, share with the group, and receive feedback
- Q&A (5 minutes)
Short Break (15 minutes)
Topic 2: Integrating ChatGPT into Marketing Functions Using Effective Prompts (65 minutes)
- The role of ChatGPT and effective prompts in marketing (50 minutes)
- Writing Blogs/Case Studies/Articles
- Auditing Content
- Google Sheets
- Personalization of marketing headlines + ads
- Personalized + Automated sales emails at scale
- TAM identification
- Zapier
- Interactive Activity (10 minutes)
- Participants brainstorm ways they could use effective prompts to integrate ChatGPT into their marketing operations
- Q&A (5 minutes)
Short Break (10 minutes)
Wrap-Up (25 minutes)
- Recap of key points and learnings (5 minutes)
- Open discussion and feedback (15 minutes)
- Closing remarks and next steps (5 minutes)