Courtney MacConnell’s Session
12:30 p.m.–1:15 p.m. PT — Thursday, November 14, 2024
As AI tools, platforms, and technologies rapidly advance, marketers must stay informed on how to best leverage these innovations. In this insightful panel discussion, Drew Brucker (Brainchild), Chris Duffey (Adobe), and Courtney MacConnell (Google) will explore the most cutting-edge AI tools and platforms that are transforming marketing today. From generative AI (GenAI) systems driving customer engagement to AI-powered content creation, this session will provide a deep dive into how AI technologies can revolutionize your marketing strategies.
Attendees will gain practical insights into the future of human-AI collaboration, the ethical implications of AI, and the biggest opportunities for marketers to deploy AI tools efficiently.
Key Takeaways:
- Explore the top AI tools and platforms driving marketing innovation today.
- Learn how GenAI can enhance customer engagement with real-time, personalized recommendations.
- Understand how AI technologies can streamline creative processes and ensure visual consistency across campaigns.
- Understand how AI platforms enable faster and more cost-effective deployment of customer-facing capabilities.
- Identify key AI technologies that can enhance operational efficiency in marketing.
- Discuss the ethical considerations of AI, including the risks of biases and their impact on decision-making.
