Courtney MacConnell

12:30 p.m.–1:15 p.m. PT — Thursday, November 14, 2024

Panel: A Deep Dive into Top AI Tools, Platforms, Technologies

As AI tools, platforms, and technologies continue to evolve, understanding their potential and limitations is critical for marketers. This panel discussion will provide an in-depth exploration of the most advanced AI systems, focusing on their impact on marketing and customer engagement. Industry experts will address key questions around responsibility, the future of human-AI collaboration, and the role of AI in enhancing or even replacing traditional digital experiences. Attendees will gain insights into how AI can drive efficiency, maintain brand consistency, and create personalized, impactful content that resonates with audiences.

Key Takeaways:

• Understand the future of human-AI collaboration and how to best leverage this partnership in marketing.
• Learn how GenAI can enhance customer engagement through real-time recommendations and personalized offers.
• Discuss whether GenAI could replace traditional web or mobile experiences and what this means for marketers.
• Discover how AI can be used to create consistent and personalized visual content, driving brand differentiation.
• Examine the ethical implications of AI in marketing, including how to address potential biases and ensure fair outcomes.