Arpit Shrivastava

Product Manager

With a proven track record at tech powerhouses like Meta and Cisco Systems, I've led product innovation and managed portfolios worth billions. Specializing in Machine Learning-driven strategies and optimization products, I've driven significant revenue growth. My background in engineering, complemented by an MBA from UC Berkeley's Haas School of Business, empowers me with a blend of technical and strategic expertise. This unique mix allows me to turn complex challenges into impactful solutions. At the AI for Marketers conference, I'm excited to share how AI can revolutionize marketing strategies and outcomes.

Arpit Shrivastava’s Session

8:00 a.m.–8:45 a.m. PT — Thursday, November 14, 2024

Case Study: Optimizing Ad Performance Through Synthetic Data AI Training

This talk will explore the transformative approach of using synthetic data AI training to overcome the hurdles of data privacy and scarcity in digital advertising. Attendees will journey through the case study of an e-commerce platform that implemented synthetic data to refine its ad performance, demonstrating the process from data generation to campaign optimization. By harnessing the power of artificially generated datasets and advanced AI models, the company achieved remarkable improvements in ad engagement, conversion rates, and market expansion efforts, all while adhering to privacy regulations. Through this session, we will uncover the potential of synthetic data to serve as a game-changer in the realm of digital marketing.

Key Takeaways:

  • Understand the role of synthetic data in addressing data privacy concerns and enhancing ad performance in digital marketing.
  • Learn about the process of generating synthetic data and training AI models to simulate real-world consumer behavior.
  • Discover the benefits of using synthetic data for scenario simulation, incrementality testing, and ad campaign optimization.
  • Gain insights into the practical challenges and considerations in implementing synthetic data AI training, including data accuracy and bias mitigation.
  • Explore the broader implications of synthetic data AI training for future marketing strategies and regulatory compliance.
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