Chris Duffey

Head of GenStudio
Adobe

Chris Duffey is a leading tech futurist and expert in growth opportunities for brands, organizations, and society through AI and creativity. Duffey spearheads Adobe's strategic development for GenStudio.

Chris' keynotes have received over 50+ million impressions. His sessions have been reported around the world including Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News.

In addition, Chris and his work has been featured by more than 200 global media outlets, including the Wall Street Journal, The Economist, Inc., Adweek, Adage, Cheddar, The Guardian, The Mirror, The Drum, Campaign, CMO.com, NYPost, Business Insider... and profiled by Google, McKinsey and Wharton in their digital marketing book. Chris serves on The Board of Directors for Association of National Advertisers B2B NY (ANA) and The Consumer Technology Association (CTA) Board of Industry Leaders.

Chris is author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. Named one of the best product innovation books of all time by BOOKAUTHORITY. In 2023 Chris published Decoding the Metaverse: Expand Your Business Using Web3.

Chris is an Award-Winning Executive Creative Technologist, Noted Speaker and Author. Chris has been featured by Business Insider, as one of “The industry’s leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” Selected by Qualcomm as one of the leading minds in AI, voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders and selected by CIO magazine as one of The 10 Business Leaders Transforming Their Industries in 2023.

Chris has spoken around the world at the leading thought leadership events such as the United Nations, Irish Parliament, Apple, Microsoft, Meta, CES, SXSW, Adobe MAX, Social Media Week, Dublin Tech Summit, Cyprus Reflect Fest, London Book Fair, MAD Stars South Korea, Yale, Columbia University, Wonderland AI, WebXR, Swiss Cognitive, Social Media Day, The Conference Board, Advertising Week, Seattle Interactive, DPP. Chris is a ten-time Cannes Lions speaker, delivering keynotes on Generative Experience Design, Computational Creativity, Human+Machine, Mobile Marketing and perhaps most notably with Kim Kardashian at Lions speaking on digital twin Mobile Gaming.

Chris Duffey’s Session

12:30 p.m.–1:15 p.m. PT — Thursday, November 14, 2024

Panel: A Deep Dive into Top AI Tools, Platforms, Technologies

As AI tools, platforms, and technologies continue to evolve, understanding their potential and limitations is critical for marketers. This panel discussion will provide an in-depth exploration of the most advanced AI systems, focusing on their impact on marketing and customer engagement. Industry experts will address key questions around responsibility, the future of human-AI collaboration, and the role of AI in enhancing or even replacing traditional digital experiences. Attendees will gain insights into how AI can drive efficiency, maintain brand consistency, and create personalized, impactful content that resonates with audiences.

Key Takeaways:

  • Understand the future of human-AI collaboration and how to best leverage this partnership in marketing.
  • Learn how GenAI can enhance customer engagement through real-time recommendations and personalized offers.
  • Discuss whether GenAI could replace traditional web or mobile experiences and what this means for marketers.
  • Discover how AI can be used to create consistent and personalized visual content, driving brand differentiation.
  • Examine the ethical implications of AI in marketing, including how to address potential biases and ensure fair outcomes.
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