Josh Drean

CEO
DreanMedia

Josh Drean is Co-founder & Senior Partner at The Work3 Institute, AI & Workforce Advisor at the Harvard Innovation Labs, and Co-author of Employment is Dead (Harvard Business Review Press, 2025). 

He is an HR Transformation and AI expert who marries web3 technologies with workplace strategies. As Co-founder of The Work3 Institute, a research, and consulting agency focused on human-centric digital transformation, Josh’s aim is to help companies thrive in the rapidly changing world of work. 

Josh’s work has been featured in Harvard Business Review, Forbes, Fast Company, and The Economist and he has made appearances on The Today Show, NBC, and FOX Business. He speaks internationally to bring workforce trends to digital-first leaders.

Josh earned his undergraduate degree in I/O psychology and a masters degree at Harvard University, where he incubated and sold an HR Tech startup pioneering sentiment analysis in real-time.

Josh Drean’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, November 13, 2024

Panel: Executive Perspectives on Opportunities and Key Considerations for AI Adoption

As AI continues to transform the marketing landscape, marketers are increasingly faced with the challenge of integrating this powerful technology into their strategies. This session is designed to provide a clear and accessible overview of AI adoption, focusing on how it can be used to enhance marketing efforts without losing sight of brand authenticity and creative vision. Attendees will gain practical insights into the opportunities AI offers, as well as the key considerations and best practices for navigating potential risks.

Key Takeaways:

  • Learn how to align AI-generated content with your brand’s audience and marketing intent.
  • Understand AI as a complementary tool that supports, rather than replaces, human creativity and authenticity.
  • Discover practical use cases for AI-generated content in marketing, including innovative design and storytelling techniques.
  • Gain knowledge on how to safeguard your brand from potential risks associated with AI by implementing robust governance and responsible AI practices.
  • Hear from industry leaders about the strategic considerations for adopting AI within your marketing framework.
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