Michael Nevski

Director, Global Insights
Visa

Michael Nevski has been working in marketing, market research and client insights for global financial, consumer products, manufacturing, and data companies for over three decades. Presently, working directly with Visa's Chief Economist, Michael oversees all consumer research initiatives to support global economic team to add a layer of consumer research, strategy, and analysis to Visa economic output and forecasts. Guiding global research to provide cutting-edge insights into consumer spending and the payments industry to better inform business planning and management decisions and managing multiple research vendors including primary, secondary, syndicated, quantitative and qualitative research. 

Most recently, he led development of Spending Momentum Index Premium by identifying business needs, building a solution, partnering with 3rd party data providers, conducting research including soliciting feedback from Visa business clients, planning, and executing product development and product launch worldwide. 

Michael holds an MBA with a concentration in marketing and advertising from the University of Arizona and a BS in Economics and Finance from Saint Petersburg State University of Finance and Economics.

Michael Nevski’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, November 13, 2024

Panel: Executive Perspectives on Opportunities and Key Considerations for AI Adoption

As AI continues to transform the marketing landscape, marketers are increasingly faced with the challenge of integrating this powerful technology into their strategies. This session is designed to provide a clear and accessible overview of AI adoption, focusing on how it can be used to enhance marketing efforts without losing sight of brand authenticity and creative vision. Attendees will gain practical insights into the opportunities AI offers, as well as the key considerations and best practices for navigating potential risks.

Key Takeaways:

  • Learn how to align AI-generated content with your brand’s audience and marketing intent.
  • Understand AI as a complementary tool that supports, rather than replaces, human creativity and authenticity.
  • Discover practical use cases for AI-generated content in marketing, including innovative design and storytelling techniques.
  • Gain knowledge on how to safeguard your brand from potential risks associated with AI by implementing robust governance and responsible AI practices.
  • Hear from industry leaders about the strategic considerations for adopting AI within your marketing framework.
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