Anusha Yella

Principal Software Engineer
AT&T

Anusha Yella, a Principal Software Engineer at AT&T Services Inc, celebrated for her innovative contributions to AI-powered customer support. With a wealth of experience and a passion for technology, she leads the development of cutting-edge solutions aimed at revolutionizing customer service efficiency. Her dedication and expertise have earned her prestigious awards like the TITAN Information Technology and Business Awards. Beyond her role at AT&T, she actively engages with the tech community, offering mentorship, peer reviewing conference papers, judging awards and tech talks. As an accomplished researcher, Anusha publishes papers in renowned IEEE journals, extending her impact beyond her professional sphere. Her commitment to advancing AI and empowering others underscores her value in any technological endeavor.

Anusha Yella’s Session

10:15 a.m.–11:00 a.m. PT — Thursday, November 14, 2024

Enhancing Customer Experiences Through AI-Powered Marketing

In the dynamic world of digital marketing, artificial intelligence is revolutionizing how brands engage with their audiences, enabling more personalized and impactful connections. This session targets marketing professionals and business leaders eager to leverage AI to enhance customer experiences significantly. We will talk about AI's transformative role in marketing, highlighting personalized customer interactions, predictive analytics for understanding future behaviors, and sentiment analysis for tailoring strategies to real-time customer emotions. Moreover, we'll offer a concise overview of integrating AI into your marketing strategies technically. 

Key takeaways:

  • Strategies for using AI to analyze customer data for timely, personalized messaging across the right channels.
  • Utilize AI for analysis to forecast customer behavior.
  • An actionable guide for integrating AI into marketing efforts.
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