Adeola Aro

Global Lifecycle Marketing Lead, Revenue & Retention
LinkedIn

Adeola has over a decade of experience in digital marketing, product marketing, and retention marketing within the financial services and tech sectors. She currently holds the position of Global Lifecycle Marketing Lead, at LinkedIn where she scales campaigns to enhance revenue and retention through engagement and upsell opportunities. Adeola earned a degree in journalism and history from Baylor University, and later, an MBA in marketing and strategy from the University of Michigan. Initially aspiring to be an event planner, she found her niche in lifecycle marketing, where she takes pleasure in bringing campaigns to life and assessing their effectiveness. Having spent time in Detroit and New York City, Adeola has now returned to her hometown of Dallas, Texas. In her leisure time, she is an avid Dallas Cowboys fan, stays active, enjoys watching great TV series, and values quality moments with friends and family.

Adeola Aro’s Session

12:30 p.m.–1:15 p.m. PT — Thursday, November 14, 2024

Panel: A Deep Dive into Top AI Tools, Platforms, Technologies

As AI tools, platforms, and technologies rapidly advance, marketers must stay informed on how to best leverage these innovations. In this insightful panel discussion, Drew Brucker (Brainchild), Chris Duffey (Adobe), and Courtney MacConnell (Google) will explore the most cutting-edge AI tools and platforms that are transforming marketing today. From generative AI (GenAI) systems driving customer engagement to AI-powered content creation, this session will provide a deep dive into how AI technologies can revolutionize your marketing strategies.

Attendees will gain practical insights into the future of human-AI collaboration, the ethical implications of AI, and the biggest opportunities for marketers to deploy AI tools efficiently.

Key Takeaways:

  • Explore the top AI tools and platforms driving marketing innovation today.
  • Learn how GenAI can enhance customer engagement with real-time, personalized recommendations.
  • Understand how AI technologies can streamline creative processes and ensure visual consistency across campaigns.
  • Understand how AI platforms enable faster and more cost-effective deployment of customer-facing capabilities.
  • Identify key AI technologies that can enhance operational efficiency in marketing.
  • Discuss the ethical considerations of AI, including the risks of biases and their impact on decision-making.
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