Samuel Payne

Group UX Lead
Google

Sam leads complex, cross-company design programs at Google.

He’s currently focused on how generative AI might improve the user experience of Google Play — a product used by more than 3 billion people. 

Prior to Google Play, Sam helped shape the user experience for Google products on iOS and Android. He also spent years leading a small, experimental team charged with prototyping new applications of emergent technologies like augmented reality, creative applications of machine learning, and conversational interfaces.

He lives in New York, reads a lot, and prefers tea over coffee. 

Samuel Payne’s Session

9:30 a.m.–10:15 a.m. PT — Thursday, November 14, 2024

Transform Your Content Marketing & Creative Processes with Generative AI

In this session, you'll discover how to harness the potential of generative AI to supercharge your content marketing and creative processes. We'll delve into real-world applications, explore best practices, and uncover strategies to elevate your brand's storytelling and engagement.

You'll learn:

  • A framework for integrating generative AI into your content strategy: Learn how to identify opportunities, select the right tools, and seamlessly weave AI into your existing workflows.
  • Best practices for leveraging AI in content creation: From idea generation and copywriting to image and video production, discover how AI can fuel your creativity and boost productivity.
  • Tips for optimizing content with AI: Explore how to use AI-driven insights to personalize messaging, refine targeting, and achieve measurable results.
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