Kathleen Fetters

11:45 a.m.–12:30 p.m. PT — Wednesday, November 13, 2024

Panel: Crafting Your AI Integration Playbook

In the age of AI-driven marketing, crafting a comprehensive AI integration playbook is more important than ever. This panel discussion, featuring insights from industry leaders Justin McGinnis (Syneos Health), Kathleen Fetters (Adobe), and Rebecca Nguyen (Indeed), will explore the key elements of building an effective overall AI strategy. The session will cover when to integrate human engagement, how to assess AI social responses, and the impact of AI on project management. Attendees will also gain valuable perspectives on navigating new regulations like the EU Artificial Intelligence Act and how to leverage generative AI for hyper-personalized customer communications.

Key Takeaways:

• Discover the best practices for integrating human engagement at critical points in the AI playbook creation process.
• Learn how to evaluate AI-driven social responses to ensure strong customer engagement and brand protection.
• Understand how AI affects project management and how to adapt roles and timelines for successful execution.
• Gain insights into the implications of the EU Artificial Intelligence Act and how U.S. brands can proactively prepare for similar regulations.
• Explore strategies for collaborating with AI, balancing its capabilities with human oversight to enhance quality and reduce risks.