Catie Marolt

12:30 p.m.–1:15 p.m. PT — Wednesday, November 13, 2024

Responsible AI: Essential Strategies for Safeguarding your Brand

AI-driven data breaches surged by 72% in 2024, costing brands billions of dollars and impacting customer satisfaction, retention, and brand loyalty. Lack of employee awareness and data exposure are the leading causes of brand vulnerability and revenue loss due to AI adoption.

This session will prepare you to lead your teams confidently using proven AI integration strategies while protecting your brand identity and customer data. Learn key takeaways from the top brands experiencing AI-driven vulnerabilities and utilize industry best practices for safeguarding your company’s campaigns, products, and customers.

Key Takeaways:

• Learn how to protect your brand identity and content through AI data privacy policies
• Gain key insights to increase customer loyalty through transparency and communication
• Understand the role of Responsible AI to avoid unintentional discrimination and bias