Kirstin Benson’s Session
8:00 a.m.–8:45 a.m. PT — Wednesday, November 13, 2024
As AI continues to transform the marketing landscape, marketers are increasingly faced with the challenge of integrating this powerful technology into their strategies. This session is designed to provide a clear and accessible overview of AI adoption, focusing on how it can be used to enhance marketing efforts without losing sight of brand authenticity and creative vision. Attendees will gain practical insights into the opportunities AI offers, as well as the key considerations and best practices for navigating potential risks.
Key Takeaways:
- Learn how to align AI-generated content with your brand’s audience and marketing intent.
- Understand AI as a complementary tool that supports, rather than replaces, human creativity and authenticity.
- Discover practical use cases for AI-generated content in marketing, including innovative design and storytelling techniques.
- Gain knowledge on how to safeguard your brand from potential risks associated with AI by implementing robust governance and responsible AI practices.
- Hear from industry leaders about the strategic considerations for adopting AI within your marketing framework.
