Annemaria Nicholson

Annemaria Nicholson is the Director of AI, MarCom at ServiceNow, where she leads AI strategy and operations that transform organizations into Human + AI enterprises. Her expertise spans AI strategy design, workflow automation, enterprise enablement, and ROI measurement – with a track record of turning scattered pilots into scalable, durable infrastructure that sticks.

Her approach follows a consistent pattern: centralize the rails, distribute the ownership, measure outcomes not activity. It's not a philosophy – it's an operating model she has pressure-tested at two of the world's most recognized enterprise technology companies.

At Salesforce, Annemaria built Marketing's first internal AI strategy from scratch. Starting with no playbook and no precedent, she drove 90% adoption across 6,000+ users, delivered 20% productivity gains, and generated meaningful AI cost savings – proving that enterprise-scale AI transformation is less about the technology and more about the change management required to make it matter.

At ServiceNow, she's executing the same vision at a different scale. In under six months, she moved 1,400+ marketers from under 10% to 90% weekly active AI usage, with 120+ use cases live and compounding. The results reflect what she believes most about this moment in AI: that the goal isn't automation for its own sake – it's freeing people from the repetitive and the mundane so they can spend their time on judgment, taste, and the creative decisions no model can make for them.

Known for organizing chaos, Annemaria excels at aligning executives and cross-functional teams around a shared AI vision, translating complex technology into measurable business outcomes, and leading the human side of change that most AI initiatives overlook entirely.