Annemaria Nicholson

Senior Manager, AI and Content Ops
Salesforce

Annemaria leads internal AI strategy and ops for the Salesforce Marketing org, driving innovation, scalability, and the portfolio management of AI tools across 30+ teams. She’s helped improved speed to market and realized up to 30% productivity gains. Annemaria has empowered marketers to seamlessly integrate AI into their daily tasks with 90%+ tool adoption and helped employees focus AI efforts where it helps the most. She's also a frequent speaker for the Marketing AI Institute and is a 2024 Salesforce Dreamforce speaker.

 

Annemaria Nicholson’s Session

11:45 a.m.–12:30 p.m. PT — Thursday, November 14, 2024

From Concept to Enterprise-Wide Adoption: Scaling AI in Content Marketing

In this session, you'll learn how to scale AI in content marketing: from initial concept to enterprise-wide adoption. Discover how teams can use AI to get to "good" faster, identify high priority use cases, scale by developing custom apps, building AI into the content lifecycle, developing success measures and more. You'll learn necessary steps for successful AI integration and the strategic decisions that drive AI initiatives within large enterprises.

Key Takeways:

  • How to identify and prioritize high-impact AI use cases that help increase productivity and augment creativity.
  • Strategies for creating scalable, generative AI workflows that standardize content production across departments.
  • Establish best practices for the systematic expansion of AI technologies within your organization to ensure cohesive growth and innovation.
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