Sara Tangdall

Responsible AI Product Director
Salesforce

Sara Tangdall is a Responsible AI and Tech Product Director at Salesforce where she conducts ethics reviews of generative AI technology before launch to enterprise customers. Prior to joining Salesforce, Sara worked at Google for five years and was a founding member of their Responsible Innovation team where she helped create AI governance as a field of work. Her expertise focuses on AI governance and ethical analyses of advanced technology. She’s reviewed hundreds of products ranging from affective technology, to ambient computing, to computer vision, etc. across several sectors including health and wellness, government, environmental sustainability, consumer products, etc. Sara was the ethics reviewer for several of Google’s flagship generative AI launches, focusing on issues of bias, transparency, explainability, hallucination, and toxic content. Before moving into tech, Sara previously worked at the Markkula Center for Applied Ethics at Santa Clara University and other various nonprofits. Sara studied theater and English in college and graduate school and is originally from Omaha, Nebraska.  She currently lives in Portland, OR.

Sara Tangdall’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, November 13, 2024

Panel: Executive Perspectives on Opportunities and Key Considerations for AI Adoption

As AI continues to transform the marketing landscape, marketers are increasingly faced with the challenge of integrating this powerful technology into their strategies. This session is designed to provide a clear and accessible overview of AI adoption, focusing on how it can be used to enhance marketing efforts without losing sight of brand authenticity and creative vision. Attendees will gain practical insights into the opportunities AI offers, as well as the key considerations and best practices for navigating potential risks.

Key Takeaways:

  • Learn how to align AI-generated content with your brand’s audience and marketing intent.
  • Understand AI as a complementary tool that supports, rather than replaces, human creativity and authenticity.
  • Discover practical use cases for AI-generated content in marketing, including innovative design and storytelling techniques.
  • Gain knowledge on how to safeguard your brand from potential risks associated with AI by implementing robust governance and responsible AI practices.
  • Hear from industry leaders about the strategic considerations for adopting AI within your marketing framework.
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