Alessondra Parra

10:30 a.m.–11:15 PT — Wednesday, November 13, 2024

Mastering ChatGPT: Advanced Prompting Techniques for Marketers

ChatGPT reached 1 million users in just 5 days—a speed unmatched by any other platform. While some fear AI might replace human jobs, those who harness its power know that ChatGPT is a transformative tool that can enhance productivity and creativity. Understanding how to use ChatGPT effectively is becoming one of the most valuable skills in today's AI-powered economy.

In this session, Sydney Stern Miller, a Digital Marketing and Brand Strategist at Deloitte, will guide you through advanced ChatGPT prompting techniques that will take your marketing efforts to the next level. Discover how ChatGPT can become your smart intern, handling tasks ranging from content creation to customer engagement, freeing you to focus on strategic thinking and innovation.

You’ll learn:

• How to craft strategic prompts that maximize ChatGPT’s potential

• Techniques for integrating ChatGPT into your daily marketing tasks

• Ways to use ChatGPT for content generation, customer interaction, and data analysis

• Tips for balancing AI efficiency with essential soft skills

• Real-world examples of ChatGPT in action, from writing cover letters to explaining complex ideas