Interactive Pre-Summit Workshops
Tuesday, November 12, 2024
Live Virtual Summit: Day One
Wednesday, November 13, 2024
7:55 a.m.–8:00 a.m. PT
Welcome Remarks by Summit Emcee
8:00 a.m.–8:45 a.m. PT
Panel: CMO Perspectives on Opportunities and Key Considerations for AI Adoption
8:45 a.m.–9:00 a.m. PT
Thought Leader Spotlight
9:00 a.m.–9:30 p.m. PT
Break
9:30 a.m.–10:15 a.m. PT
Exploring High-Impact, Everyday AI Use Cases for Maximum Results
10:15 a.m.–11:00 PT
Driving Efficiency with Customer Journey Automation: Key Touchpoints & KPIs
11:00 a.m.–11:30 p.m. PT
Break
11:30 a.m.–11:45 a.m. PT
Thought Leader Spotlight
11:45 a.m.–12:30 p.m. PT
Panel: Crafting Your AI Integration Playbook
12:30 p.m.–1:15 p.m. PT
Compliance in AI Marketing: Navigating Regulatory Requirements and Ethical Standards for Data Protection
1:15 p.m.–2:00 p.m. PT
Positioning Your Brand: Strategies for Getting Ahead with AI-Powered Visual Search and Recognition
2:00 p.m. PT
Day One Concludes
Live Virtual Summit: Day Two
Thursday, November 14, 2024
7:55 a.m.–8:00 a.m. PT
Welcome Remarks by Summit Emcee
8:00 a.m.–8:45 a.m. PT
Case Study
Optimizing Ad Performance Through Synthetic Data AI Training
This talk will explore the transformative approach of using synthetic data AI training to overcome the hurdles of data privacy and scarcity in digital advertising. Attendees will journey through the case study of an e-commerce platform that implemented synthetic data to refine its ad performance, demonstrating the process from data generation to campaign optimization. By harnessing the power of artificially generated datasets and advanced AI models, the company achieved remarkable improvements in ad engagement, conversion rates, and market expansion efforts, all while adhering to privacy regulations. Through this session, we will uncover the potential of synthetic data to serve as a game-changer in the realm of digital marketing.
Key Takeaways:
- Understand the role of synthetic data in addressing data privacy concerns and enhancing ad performance in digital marketing.
- Learn about the process of generating synthetic data and training AI models to simulate real-world consumer behavior.
- Discover the benefits of using synthetic data for scenario simulation, incrementality testing, and ad campaign optimization.
- Gain insights into the practical challenges and considerations in implementing synthetic data AI training, including data accuracy and bias mitigation.
- Explore the broader implications of synthetic data AI training for future marketing strategies and regulatory compliance.
8:45 a.m.–9:00 a.m. PT
Thought Leader Spotlight
9:00 a.m.–9:30 a.m. PT
Break
9:30 a.m.–10:15 a.m. PT
Next-Level ChatGPT Prompting Techniques for Streamline Campaign Development
10:15 a.m.–11:00 a.m. PT
Understanding How to Leverage AI-generated Insights Effectively
11:00 a.m.–11:30 p.m. PT
Break
11:30 a.m.–11:45 a.m. PT
Thought Leader Spotlight
11:45 a.m.–12:30 p.m. PT
Transform Your Content Marketing & Creative Processes with Generative AI
12:30 p.m.–1:15 p.m. PT
Panel: A Deep Dive into Top AI Tools, Platforms, Technologies
1:15 p.m.–2:00 p.m. PT
Panel: The Future of AI in Marketing: Trends, Innovations, and Predictions for 2025 + Beyond
2:00 p.m. PT
Day Two Concludes