Agenda at a Glance

Join us for an immersive workshop designed to transform your approach to content creation through the power of AI. Our agenda is structured to provide a comprehensive understanding of AI use cases for content creation, practical experience with cutting-edge tools, and collaborative discussions to enhance your content strategy. Your instructor will guide you through AI creation of images, text, and video. This workshop will include educational segments, breakout sessions, and hands-on activities to ensure you leave with actionable insights and skills.

Key Takeaways:

• Practical Application: Hands-on activities will allow you to experiment with AI tools for generating and optimizing content.
• Visual Content Creation: Learn how to create and enhance images and videos using AI, making your content more engaging.
• Strategic Integration: Get insights on how to incorporate AI-driven content strategies into your existing marketing plans.

Agenda and Activities

Chapter 1: Understanding AI in Content Creation

15 Minutes - Education

• Introduction to AI in Marketing: What AI can do for content creation
• Key AI Tools: Overview of popular AI tools and platforms for marketers
• Case Studies: Successful examples of AI-driven content strategies

10 Minutes - Breakout Session

• Group Discussion: Identifying AI opportunities in your current content strategy

10 Minutes - Learning Share Out

• Sharing insights and ideas from breakout sessions with the larger group

10 Minutes - Break

Chapter 2: Implementing AI in Your Content Strategy

20 Minutes - Education

• Content Ideation: Using AI for generating content ideas and topics
• Content Creation: How AI can assist in writing, editing, and optimizing content

15 Minutes - Hands-On Activity

• Experimenting with AI tools for content ideas and topics

10 Minutes - Learning Share Out

• Sharing experiences and outcomes from the hands-on activity

10 Minutes - Break

Chapter 3: Visual Content: Leveraging AI for image and video creation

Part 1: Introduction to AI in Visual Content Creation 

15 Minutes - Education

• Overview: How AI is transforming image and video creation
• AI Tools for Visual Content: Introduction to tools like Canva, Adobe Sensei, Lumen5, and others
• Generating Images: Using AI to create original images and graphics
• Editing and Enhancing: Automating photo editing, retouching, and enhancements with AI

15 Minutes - Hands-On Activity

• Practical Exercise: Creating and editing images and videos
• Participants will use the tool to generate and enhance images based on given prompts

5 min break

Part 2: Video + AI 

10 Minutes - Education

• Video Creation: Using AI to produce engaging videos quickly (e.g., Lumen5, Magisto)
• Editing and Enhancement: Automating video editing, adding effects, and optimizing for platforms

15 Minutes - Hands-On Activity

• Practical Exercise: Creating and editing images and videos
• Participants will use the tool to generate and enhance images based on given prompts

15 Minutes - Learning Share Out

• Group Discussion: Sharing images and videos created during the hands-on activity
• Feedback and insights from participants on their experience

5 Minutes - Closing Remarks

• Summary of key takeaways
• Additional resources and next steps for integrating AI into your content strategy

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As AI continues to transform the marketing landscape, marketers are increasingly faced with the challenge of integrating this powerful technology into their strategies. This session is designed to provide a clear and accessible overview of AI adoption, focusing on how it can be used to enhance marketing efforts without losing sight of brand authenticity and creative vision. Attendees will gain practical insights into the opportunities AI offers, as well as the key considerations and best practices for navigating potential risks.

Key Takeaways:

• Learn how to align AI-generated content with your brand’s audience and marketing intent.
• Understand AI as a complementary tool that supports, rather than replaces, human creativity and authenticity.
• Discover practical use cases for AI-generated content in marketing, including innovative design and storytelling techniques.
• Gain knowledge on how to safeguard your brand from potential risks associated with AI by implementing robust governance and responsible AI practices.
• Hear from industry leaders about the strategic considerations for adopting AI within your marketing framework.

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Step into the future of AI-driven social media marketing with a rundown of learnings from research highlighted in Ignite Social Media’s new innovative ebook, “Social Media & AI: An In-Depth Analysis.” 

In this session, you’ll learn how Ignite Social Media took a deep dive into AI’s role in content creation, community management, and beyond. Packed with in-depth analyses, practical insights, and real-world applications - it’s tailored to elevate your marketing to new heights. This session will showcase how Ignite has tapped into the power of AI as a supplement to its marketing strategies and discuss ways you can adapt and thrive in the ever-evolving digital marketing landscape.

Highlights include:

• Examples of social media content supplemented with AI
• A rundown of the best platforms for each use case
• Everyday ways you can incorporate AI into your own marketing strategies

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ChatGPT reached 1 million users in just 5 days—a speed unmatched by any other platform. While some fear AI might replace human jobs, those who harness its power know that ChatGPT is a transformative tool that can enhance productivity and creativity. Understanding how to use ChatGPT effectively is becoming one of the most valuable skills in today's AI-powered economy.

In this session, Sydney Stern Miller, a Digital Marketing and Brand Strategist at Deloitte, will guide you through advanced ChatGPT prompting techniques that will take your marketing efforts to the next level. Discover how ChatGPT can become your smart intern, handling tasks ranging from content creation to customer engagement, freeing you to focus on strategic thinking and innovation.

You’ll learn:

• How to craft strategic prompts that maximize ChatGPT’s potential

• Techniques for integrating ChatGPT into your daily marketing tasks

• Ways to use ChatGPT for content generation, customer interaction, and data analysis

• Tips for balancing AI efficiency with essential soft skills

• Real-world examples of ChatGPT in action, from writing cover letters to explaining complex ideas

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In the age of AI-driven marketing, crafting a comprehensive AI integration playbook is more important than ever. This panel discussion, featuring insights from industry leaders Justin McGinnis (Syneos Health), Kathleen Fetters (Boston Scientific), and Rebecca Nguyen (Indeed), will explore the key elements of building an effective overall AI strategy. The session will cover when to integrate human engagement, how to assess AI social responses, and the impact of AI on project management. Attendees will also gain valuable perspectives on navigating new regulations like the EU Artificial Intelligence Act and how to leverage generative AI for hyper-personalized customer communications.

Key Takeaways:

• Discover the best practices for integrating human engagement at critical points in the AI playbook creation process.
• Learn how to evaluate AI-driven social responses to ensure strong customer engagement and brand protection.
• Understand how AI affects project management and how to adapt roles and timelines for successful execution.
• Gain insights into the implications of the EU Artificial Intelligence Act and how U.S. brands can proactively prepare for similar regulations.
• Explore strategies for collaborating with AI, balancing its capabilities with human oversight to enhance quality and reduce risks.

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AI-driven data breaches surged by 72% in 2024, costing brands billions of dollars and impacting customer satisfaction, retention, and brand loyalty. Lack of employee awareness and data exposure are the leading causes of brand vulnerability and revenue loss due to AI adoption.

This session will prepare you to lead your teams confidently using proven AI integration strategies while protecting your brand identity and customer data. Learn key takeaways from the top brands experiencing AI-driven vulnerabilities and utilize industry best practices for safeguarding your company’s campaigns, products, and customers.

Key Takeaways:

• Learn how to protect your brand identity and content through AI data privacy policies
• Gain key insights to increase customer loyalty through transparency and communication
• Understand the role of Responsible AI to avoid unintentional discrimination and bias 

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This talk will explore the transformative approach of using synthetic data AI training to overcome the hurdles of data privacy and scarcity in digital advertising. Attendees will journey through the case study of an e-commerce platform that implemented synthetic data to refine its ad performance, demonstrating the process from data generation to campaign optimization. By harnessing the power of artificially generated datasets and advanced AI models, the company achieved remarkable improvements in ad engagement, conversion rates, and market expansion efforts, all while adhering to privacy regulations. Through this session, we will uncover the potential of synthetic data to serve as a game-changer in the realm of digital marketing.

Key Takeaways:

• Understand the role of synthetic data in addressing data privacy concerns and enhancing ad performance in digital marketing.
• Learn about the process of generating synthetic data and training AI models to simulate real-world consumer behavior.
• Discover the benefits of using synthetic data for scenario simulation, incrementality testing, and ad campaign optimization.
• Gain insights into the practical challenges and considerations in implementing synthetic data AI training, including data accuracy and bias mitigation.
• Explore the broader implications of synthetic data AI training for future marketing strategies and regulatory compliance.

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In this session, you'll discover how to harness the potential of generative AI to supercharge your content marketing and creative processes. We'll delve into real-world applications, explore best practices, and uncover strategies to elevate your brand's storytelling and engagement.

You'll learn:

• A framework for integrating generative AI into your content strategy: Learn how to identify opportunities, select the right tools, and seamlessly weave AI into your existing workflows.
• Best practices for leveraging AI in content creation: From idea generation and copywriting to image and video production, discover how AI can fuel your creativity and boost productivity.
• Tips for optimizing content with AI: Explore how to use AI-driven insights to personalize messaging, refine targeting, and achieve measurable results.

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In the dynamic world of digital marketing, artificial intelligence is revolutionizing how brands engage with their audiences, enabling more personalized and impactful connections. This session targets marketing professionals and business leaders eager to leverage AI to enhance customer experiences significantly. We will talk about AI's transformative role in marketing, highlighting personalized customer interactions, predictive analytics for understanding future behaviors, and sentiment analysis for tailoring strategies to real-time customer emotions. Moreover, we'll offer a concise overview of integrating AI into your marketing strategies technically. 

Key takeaways:

• Strategies for using AI to analyze customer data for timely, personalized messaging across the right channels.
• Utilize AI for analysis to forecast customer behavior.
• An actionable guide for integrating AI into marketing efforts.

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In this session, you'll learn how to scale AI in content marketing: from initial concept to enterprise-wide adoption. Discover how teams can use AI to get to "good" faster, identify high priority use cases, scale by developing custom apps, building AI into the content lifecycle, developing success measures and more. You'll learn necessary steps for successful AI integration and the strategic decisions that drive AI initiatives within large enterprises.

Key Takeways:

• How to identify and prioritize high-impact AI use cases that help increase productivity and augment creativity.
• Strategies for creating scalable, generative AI workflows that standardize content production across departments.
• Establish best practices for the systematic expansion of AI technologies within your organization to ensure cohesive growth and innovation.

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As AI tools, platforms, and technologies continue to evolve, understanding their potential and limitations is critical for marketers. This panel discussion will provide an in-depth exploration of the most advanced AI systems, focusing on their impact on marketing and customer engagement. Industry experts will address key questions around responsibility, the future of human-AI collaboration, and the role of AI in enhancing or even replacing traditional digital experiences. Attendees will gain insights into how AI can drive efficiency, maintain brand consistency, and create personalized, impactful content that resonates with audiences.

Key Takeaways:

• Understand the future of human-AI collaboration and how to best leverage this partnership in marketing.
• Learn how GenAI can enhance customer engagement through real-time recommendations and personalized offers.
• Discuss whether GenAI could replace traditional web or mobile experiences and what this means for marketers.
• Discover how AI can be used to create consistent and personalized visual content, driving brand differentiation.
• Examine the ethical implications of AI in marketing, including how to address potential biases and ensure fair outcomes.

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