Samuel Payne

Group UX Lead
Google

Sam leads complex, cross-company design programs at Google.

He’s currently focused on how generative AI might improve the user experience of Google Play — a product used by more than 3 billion people. 

Prior to Google Play, Sam helped shape the user experience for Google products on iOS and Android. He also spent years leading a small, experimental team charged with prototyping new applications of emergent technologies like augmented reality, creative applications of machine learning, and conversational interfaces.

He lives in New York, reads a lot, and prefers tea over coffee. 

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