Ian is a vice president and principal analyst with more than 20 years of international experience managing marketing, brand, and communications strategies for B2B companies.
9:45 a.m.–10:30 a.m. PT — Friday, November 14, 2025
AI is poised to revolutionize B2B marketing, but marketing leaders frequently struggle to understand how to effectively adopt AI. In this session we’ll explore new data that shows what leading adopters of AI have learned on their journey, and what prerequisites are needed to make AI adoption drive results. We’ll explore: